Paul Gillin

JULY 15, 2011

They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 9, 2014

My opinion is rooted in more than 30 years of watching battles play out over new platforms. Oracle is a platform and so are iOS and Google Maps. They will be disappointed. Ello has no better chance of challenging Facebook than MySpace or Friendster. The social network wars are over, Facebook won and it’s time to move on.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. The term “social business” has been gaining traction in the last year.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MARCH 13, 2012

Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. It may be, but Redmond has a lot of work today, Gens said. HTML 5 was a strong third. Can Microsoft compete? “We

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 25, 2012

and Google URL Builder to track the popularity of links you post on Facebook. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. Take the 10-minute tour and learn what they mean. PageLever is one of the first independent Facebook measurement tools, and I expect there will be more.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

NOVEMBER 8, 2011

Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. Customers will share their opinions whether you want them to or not.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Telling Stories. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty.

Blogger 50

Blogger Opt-in Guidelines Social Media 50