Remove online sales
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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. Whether you’ve been using Google’s analytics tools for B2B marketing in the past or just beginning to look into your options, it’s not too late to get on board and benefit from the significant upgrades GA4 offers.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Nobody wants a crowd of people rushing around their store in 2020, and small businesses already feeling the pinch from months of lower sales volumes aren’t gonna be able to offer the same level of discounts. Online shopping though? Every year, online sales for Black Friday and Cyber Monday break new records.

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How to Build an Email List for Retargeting using Google Ads

SendX

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! Bonus points if the freebie is applicable to your business or is a common love– think food, coffee or online subscriptions. Use that to your advantage.

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Why SEO and Google Ads are Beneficial for Business

Go Beyond SEO

You already know having an online presence for your business is absolutely essential. SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results. What is the Difference Between SEO and Google Ads?

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