Digital B2B Marketing

Remove Google Remove Online Marketing Remove Traffic Remove Twitter
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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites.