KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Google Updates. Instead, they’ll go online to search for it.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JUNE 17, 2022

In addition to looking at social media engagement, I recommend looking at Google Analytics to see how much traffic social media drives overall. Tracking this over time will help you see how engagement rate impacts site traffic and revenue. . Here’s an example from Slack’s Twitter page that shows this in action: .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

DECEMBER 30, 2014

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. The Scientific Guide to Pinterest for Marketing .

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. We recommend adding both to all Google Ads accounts, best of all, they don’t require extra cost nor technical knowledge. Tell me all about them via Twitter.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

Webbiquity

APRIL 25, 2019

Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. Video Marketing. Email Marketing.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

KoMarketing Associates

MAY 3, 2022

Importance of Tracking Content Marketing Metrics for B2B Marketers. The most important reason to track content marketing metrics is to understand what types of content your users actually respond to. Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. Organic search traffic. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Webbiquity

APRIL 7, 2015

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Use Google Webmaster Tools. Guest post by Felix Tarcomnicu. Bounce rate.

Traffic 100

Traffic Organization Link Building Click Rate 100

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google?

SERP 53

SERP Paid Content Traffic Features 53

Hinge Marketing

JUNE 26, 2016

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 23, 2017

Google Review Count: 391. Google Review Count: 228. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Some of the most popular blogs online do the same. Google Review Count: 141. ” — Online Marketing Institute. 1 ) LinkedIn Pulse.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. So what can B2B digital marketers do to demonstrate impact in such a scenario?

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn. Add this to Google Bookmarks. Post on Google Buzz.

Twitter 100

Twitter Linkedin Digg RSS 100

KoMarketing Associates

AUGUST 5, 2020

In this post, I’ll discuss several metrics to help your team showcase the value of content marketing and why goal setting is a critical step in this process. Web Traffic by Source/Medium. For many content marketers, site traffic is a key metric come reporting time. Tools to Use: Google Search Console.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Quality content will be key.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics. This may go without saying, but Google Analytics is absolutely necessary to the work of search engine marketers on a daily basis. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Valasys

OCTOBER 15, 2020

While you can market on TV, on the radio, in the local paper or other ways to reach your local audience, online marketing has taken off in recent years. There are several different kinds of online marketing, and these methods are often more cost-efficient and effective than the traditional ways to market a business.

Google 52

Google Business Ideal Customer Profiles Profiling 52

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. As a search marketer, there is always some element of uncertainty due to changes that are completely out of our control. Google updates its search algorithm hundreds of times each year. How has Google changed over time?

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places.

Traffic 100

Traffic Blogger RSS Opinions 100

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120