KoMarketing Associates

MARCH 29, 2018

Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. Pro Tip: Technical findings can seem overwhelming, whether due to the amount and/or complexity of updates required. Google Analytics. Google Search Console (+ New Features).

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. Is this an ethical move by Google?

SERP 53

SERP Paid Content Traffic Features 53

KoMarketing Associates

APRIL 7, 2015

Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. What are the goals of your social media marketing program? For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following.

Social Media 120

Social Media Organization Tips Media 120

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn. Add this to Google Bookmarks. Post on Google Buzz.

Linkedin 100

Linkedin Twitter Digg RSS 100

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 21, 2017

I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. Matt is one of my favorite marketers partly because he is so creative. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Salesforce Marketing Cloud

JANUARY 24, 2022

Get more sales and marketing best practices for small businesses. Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I began reading about how to use Twitter and observing what was going on – and I got it!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Nevertheless, here are 7 more reasons along with tips on how exactly to do it. . Digital marketing helps small businesses build lasting customer relationships. Email marketing.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Online Marketing Institute

AUGUST 7, 2018

Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google. Simply Google ‘social networking websites’. This will help your customers—and Google—identify your social media accounts.

Social Media 52

Social Media Work Management Marketing Management Class 52

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Louise Baker ranks online degrees for Zen College Life. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Was there a “quick win” that might not involve more significant time or investment? Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google My Business?

Lead Scoring 74

Lead Scoring Lead Ranking Google CAN-SPAM 74

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Understand User Intent. Did I miss anything?

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Nuances and innovative tips to enhance social media strategies. Learn More: What Is Social Media Marketing? Use the tips and tricks shared by this social media guru to amplify your social media marketing efforts in 2020. Tips on content writing with storytelling and emotion.

Social Media 135

Social Media Social Marketing Media Planning 135

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Webbiquity

AUGUST 5, 2010

Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. The perfect tip for the perfect solution.

Social Media 145

Social Media Paid Search Agency Examples Enterprise Management 145

SmartBug Media

NOVEMBER 11, 2019

Segment Email Marketing. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Add this to Google Bookmarks. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Kabbage

NOVEMBER 9, 2016

Subscribing to this blog gives you a daily dose of content from multiple, seasoned marketing pros. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. More specifically they post excellent, snackable content around demand gen best practices and tips.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

The Marketing Blender

APRIL 5, 2022

One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. In contrast, B2C marketers often use outbound methods such as paid advertising and direct mail to generate leads.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Hinge Marketing

FEBRUARY 3, 2015

If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences.

Google 48

Google Ad Building Brand Identity Branding 48

Kabbage

NOVEMBER 9, 2016

Subscribing to this blog gives you a daily dose of content from multiple, seasoned marketing pros. What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. More specifically they post excellent, snackable content around demand gen best practices and tips.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. Digital Marketing Best Practices. Educates your audience.

Paid Content 88

Paid Content Practices Top of Funnel Best Practices 88

KoMarketing Associates

JULY 18, 2017

From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. In the above example, I’ve searched Google for “digital content marketing.” Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Missed the countdown? Want more details? VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Networked Blogs also gives you the option to post to your FB profile, your fan page or fan pages or to Twitter as well. Post on Google Buzz.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

JULY 26, 2010

It’s not likely they go online looking for you, your business or your blog. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Add this to Google Bookmarks.

Ning 100

Ning Business Digg Buzz 100

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40