5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.
20 Tools We are Thankful for as B2B Online Marketers
NOVEMBER 13, 2014
With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Google Docs.
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Marketers Adopt Social Media Analytics Tools by eMarketer.
55 Fresh Ideas for Your Christmas Newsletter
DECEMBER 14, 2014
Templates or Tools. Almost everyone can benefit from templates for tracking gift shopping, planning holiday parties, or budgeting. I bet your buyer personas would love it, too. 3. The data-driven marketers at Outbrain report that using convenience themed words in email subject lines, like “quick” and “trick” will increase open rates. 4. Image source.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.
7 New Rules in AEC Marketing
JULY 7, 2015
In short, AEC marketing is a whole new ballgame, and there are important new rules that firms need to understand if they want to succeed. It’s more than your public face or online presence – it is, at its most effective, a machine for attracting, nurturing, and qualifying new business. Using stock imagery on a template website is the swiftest way to look like amateurs.
The Art of Advanced B2B Email Marketing: Email Rendering
JANUARY 14, 2015
We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. This likely inflates their market share compared to other email clients such as Yahoo! Advanced email marketing doesn't stop at email rendering and responsive design.
4 Steps to Shorten Your Sales Cycle
Sales Prospecting Perspectives
AUGUST 21, 2013
Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. have seen a lot of billable manpower hours spent travelling between client sites and company offices that go to waste because contract templates are locked up inside company desktops and people cannot work. That is a risk you shouldn’t be taking.
What’s So Funny About Social Media and Online Marketing? 2010 Edition
MARCH 14, 2011
Take a break from the marketing/PR grind and enjoy! The Google Toilet by Current. Now that Google knows what you search for and what websites you visit (personalized search), what you write (Gmail), what you say on the phone (Google Voice) and where you live (Google Maps), there’s no more of your privacy to invade, right? Maybe not today. Seriously.
Case Study: Getting Results with Social Media Marketing
B2B Marketing Traction
OCTOBER 16, 2015
Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing. Then it was time for Twitter.
Tom Pisello: The ROI Guy: B2B online marketing continues ascent.
JUNE 16, 2010
Wednesday, June 16, 2010 B2B online marketing continues ascent despite tough economy Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. Content Marketing and the Forgotten Sales Professi.
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Email Marketing.
Achieve Your Marketing Goals with App Builder and Theme Templates
FEBRUARY 22, 2012
The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them. We get a lot of varying responses, but there are two we consistently hear time and again: I want to add features to my app that will help me achieve " X" marketing goal. Get Twitter Followers. Get Google +1s.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. 59% of marketers planned to increase their influencer marketing budget in 2016. Google Review Count: 217,000. Google Review Count: 55,200. Mention.
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. Marketers certainly need to focus less on producing more content and turn their attentions towards producing quality content. Affiliate Marketing.
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Templates. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Content Marketing. Email Marketing. Google+. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. You should follow Oli Gardner on Twitter | Google+.
What Is Digital Marketing?
SEPTEMBER 1, 2016
People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing? Content Marketing.
Prove Your Worth:10 KPIs for Marketers
Modern B2B Marketing
NOVEMBER 15, 2013
Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. Here are 10 KPIs that every marketer should be measuring: 1. You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Marketing Metrics
Introducing The VerticalResponse Integrations Marketplace
FEBRUARY 25, 2015
Lander has fully customizable landing page templates designed for any marketing goal, and optimized for conversions. Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Wishpond Need a Swiss Army knife for your online marketing?
6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
OCTOBER 6, 2016
Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program. 6 New Lead Sources Your Agency Should Tap. 1) Blogging. "Oh great -- Another article with blogging as a marketing tip.". Marketers love to talk about blogging, and it often gets thrown around as a default inbound marketing strategy.
DECEMBER 23, 2012
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Post on Google Buzz. WordPress Themes and Plugins.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Eventbrite provides everything you need including custom page templates and the ability to sell tickets. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. 4. Twitter Twitter can offer limitless value in promoting your event.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! Is it advice?
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. more than two-thirds of small merchants are using social media to market their business. At At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, Recommend on Google.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1. Learn more.
Should You Outsource Your Social Media Efforts?
APRIL 11, 2011
); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? How do you measure ROI? Mobile 2.0
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? What Tools Will B2B Marketers Use?
Small Business Saturday Drives Local Traffic To Your Door
NOVEMBER 20, 2013
The day was invented by online marketers and launched in 2005, sold to us as the first “big day” to shop online after the Thanksgiving holiday where (presumably) we all were taking languid, relaxing walks around Main Street while supporting our local mom-and-pop shops. Holiday Marketing Tips on a Limited Budget. Ways to Market Your Business for the Holiday Season.
Getting the most out of conferences and events « The Effective.
The Effective Marketer
APRIL 29, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. This serves two purposes. United States License.
Top 10 Tips for Exhibition Marketing in the Social Sphere.
Savvy B2B Marketing
NOVEMBER 7, 2012
Today's guest post is written by James Barnett who is an Exhibition Marketing enthusiast and former Business Consultant researching the Social Sphere’s relationship with the Creative Industries on behalf of Nimlok UK, distributor of Modular Exhibition Stands. Top 10 Tips for Exhibition Marketing in the Social Sphere. Exhibition Marketing has a unique relationship with the social sphere, as social media platforms allow you to communicate your messages with contacts and build relationships. Twitter, What to Tweet? Discover what’s Trending?
? 5 Tips for Marketing in a Highly Regulated Industry
JULY 22, 2014
Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a variety of protocols around how they can market to consumers – especially where personal or financial information is concerned. Build enough review time into the marketing schedule.
What Makes a Great Creative Brief? « The Effective Marketer
The Effective Marketer
JANUARY 7, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning.
Email Design Review Gallery « The Effective Marketer
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland. I was looking for some real-life good looking HTML emails I could use as a reference.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
MAY 18, 2010
When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using. For B2B marketers, these basics are often overlooked.