KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. As a search marketer, there is always some element of uncertainty due to changes that are completely out of our control. Google updates its search algorithm hundreds of times each year. How has Google changed over time?

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. So, where do you begin? Outline the Content. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Evaluate Top SERPs. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

APRIL 20, 2017

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site. The second thing to look for is if mobile traffic to your site has a growth pattern.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google My Business?

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

KoMarketing Associates

FEBRUARY 19, 2019

However, I noticed a big spike in blog traffic last Tuesday. HOWEVER – and this is a big however – I do appreciate that Google gives us any information at all (for free) and there is certainly valuable information we can take out of Search Console if we look hard enough. One of the reports I look at daily is the coverage report.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 15, 2017

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Regardless of the changes that need to be made, you should always be looking for ways to improve visibility, keep visitors on your site, and take advantage of the traffic coming through.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Local Business information including address and contact information.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 30, 2018

Google Search Console. Keyword strategy is the backbone of any successful content marketing effort. In order to drive visibility to your site and increase the impact your content has on your marketing goals, you need to know what search terms you’re already ranking for and which terms need improvement.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SmartBug Media

NOVEMBER 11, 2019

Segment Email Marketing. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Use Content Marketing to Establish Thought Leadership.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

EMagine B2B Blog

MARCH 21, 2018

Voice assistants like Google Home, Amazon Alexa, Cortana, and Siri provide the answers to more than one billion voice searches conducted per month. These are the boxed answers that appear at the top of the first search engine results page (SERP). It’s important to keep your local business page on Google Business and Yelp updated.

SEO 40

SEO SERP Marketing Management Lead Scoring 40

Outbrain

OCTOBER 17, 2018

SearchLove , one of the most interesting online marketing conferences, particularly for SEO and search experts, was recently held in London, and I was lucky enough to be attending for the second time. Tom dived into whether and how Google is going beyond our normal understanding of ranking factors, and how we need to react.

SERP 24

SERP eCommerce Conference SEO 24

LeadSloth

JUNE 23, 2009

Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

BenchmarkONE

JULY 27, 2022

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 63% of all shopping starts online, including purchases that happen in a store. 70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Or local businesses that haven’t yet dabbled in online marketing?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

JULY 16, 2014

If Google''s algorithm factors were clear-cut and transparent, everyone would invest more in SEO and there would be far more competition to rank in the top SERPs, not to mention making it harder for the cream to rise to the top. The is no universal number for how often a brand should post content online. Tweet This Quote ).

Inbound Marketing 28

Inbound Marketing SEO Advertising Agencies Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Sparktoro).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Find the best- and worst-performing content so you can optimize your content marketing strategy accordingly. That's how you know whether your business is growing or not.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Ranking Lead Scoring 90

Online Marketing Institute

MAY 18, 2010

How many pages are actually getting indexed and included in SERPs by search engines? muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Sprout Social

FEBRUARY 21, 2017

We’ve put together a list of six free SEO tools social media marketers can use as well. Google Analytics. What it does: Google Analytics is one of the most popular web analytics tools used by SEOs and online marketers because it gives you an incredible amount of information about your website’s traffic.

Social Media 106

Social Media SEO Social Marketing Marketing Analytics Tools 106

Webbiquity

NOVEMBER 20, 2018

To make mobile searchers happy and keep Google satisfied, keep testing and improving your website’s responsiveness, mobile page-load speed, and user-friendliness. Killer posts on your blog drive organic traffic to your site, boost user engagement, and position you as a highly relevant online resource.

Paid Search Agency 226

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 226

Single Grain

AUGUST 20, 2019

Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Long-tail keywords are 3-5-word phrases with low search volume that are used to capture relevant traffic to a website.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each week, Indig dissects a trend, idea, or piece of marketing news. SparkToro Trending. SEOForLunch.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

KoMarketing Associates

JULY 28, 2020

These estimates will also help dictate the level of content production that will be necessary to be seen on the first page of SERPs. The frequency that assets are produced will likely be dependent on the keyword and traffic goals of the program. Aggressive keyword and traffic goals will call for publishing on a weekly, or daily basis.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Single Grain

MAY 11, 2023

If your brand already has a website, the next wise and logical step is to point your target market to it through advertising. A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. Or Should You Focus on Other Platforms?)

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Scoop.it

MARCH 17, 2022

People listen to their favorite podcasts on Apple Podcast, Google Podcast, or Stitcher during lunch or while driving or working out. And live streaming is commonplace in online marketing to drive audience engagement. The type of content you select depends on your marketing goals and your audience.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90