KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution. Lee Odden (@leeodden).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. Here are a few recently drafted resources from KoMarketing team members to review as well.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Quality content will be key.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Take advantage of any real-life resources available.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google My Business?

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

Parse.ly

SEPTEMBER 26, 2022

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. and Google Analytics in tandem for this reason.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

SEPTEMBER 27, 2018

Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. One of my favorite ways to do this is by creating public lists on Twitter. You can also create Tailored Audiences using Twitter usernames. Set up a Google Alert for long-term promotion.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

DECEMBER 1, 2016

This free resource scans content (up to 1,000 words per search) and notifies users of any complete sentences that already exist somewhere on the web. Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Google Drive. Here are 20 of my favorites. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Unbounce

FEBRUARY 13, 2019

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Four Ways to Move Traffic to Conversion. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. How to Get Started with Tracking Dark Social Traffic – Two Strategies.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. Increasing referral traffic. And if you write articles regularly for certain publications, you can build a readership and channel high-quality traffic to your own site. .

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Online Marketing Institute

AUGUST 7, 2018

Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google. Simply Google ‘social networking websites’. This will help your customers—and Google—identify your social media accounts.

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

NOVEMBER 29, 2018

Google takes hundreds of things into account to calculate their search rankings, so it’s tough to identify specific SEO services all marketers should invest in. High-quality content earns traffic and backlinks, which helps your search ranking. This, in turn, boosts visibility and increases organic traffic.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? One of the most significant ways B2B digital marketing differs from B2C is how leads are generated. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 11, 2015

Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. URL Shorteners like Goo.gl and Bit.ly SEO Audit Tools.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

JUNE 19, 2018

While there are likely many more similarities, here are five that stood out to me and could benefit B2B marketers as they think about refining an existing or starting a new content strategy. Budget and Resources. Feel free to drop a comment below or connect with me on Twitter if you think there are other similarities!

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Hinge Marketing

FEBRUARY 3, 2015

If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. As the second most popular social media network on the Internet, Google+ contains numerous possibilities for sharing your content and portfolio work to targeted audiences.

Google 48

Google Ad Building Brand Identity Branding 48

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: This stat shows how content marketers are primarily handling their content strategy, an important trend to follow when building up a content marketing strategy. 2021 B2B Content Marketing Benchmarks, Budgets, and Trends. Of those, website traffic is used most often (90%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Google now has the ability to find and punish low quality content. B2B Web Strategy Online Marketing Search Engine Marketing Social Media'

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

JULY 18, 2017

From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. In the above example, I’ve searched Google for “digital content marketing.” Outline the Content. before promoting. Final Thoughts.

SEO 141

SEO Long Tail Marketing SERP Content 141

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Handley has a large following of marketers for her insights on content marketing strategies, which is the premise for her book. ‘Everybody writes’ emphasizes the importance of writing for social media marketing. Gary has 7.4 million followers on Instagram, 2.1

Social Media 135

Social Media Social Marketing Media Planning 135

Parse.ly

APRIL 6, 2020

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. When do you need more than Google Analytics?

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

The Marketing Blender

APRIL 22, 2022

Resources. . 10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? What Should Be Included in Digital Marketing Plans?

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

DECEMBER 10, 2015

While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. Once you get a few reports of popular keyword phrases for both your own traffic and the industry as a whole, consider shaping a few of the most relevant or interesting ones into blog posts.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Writing on the Web

JULY 26, 2010

It’s not likely they go online looking for you, your business or your blog. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Add this to Google Bookmarks.

Ning 100

Ning Business Digg Buzz 100