B2B Marketing Traction

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Online Marketing – Don’t Leap Before You Look

B2B Marketing Traction

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. Problems arise and many of us know to look for solutions by Googling keywords and phrases. So, online marketers, slow down. There’s a lot going on in social media and on websites.

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How Social Media Feeds your Online Marketing Machine

B2B Marketing Traction

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. More people find you online. It’s time to feed the online marketing machine! Traffic soars.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 Google Penguin 2.0

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics.

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B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Many of those links and comments are still in linking to your site and still getting “dinged” by Google.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” ThinkInsights with Google. Of course they will advocate online marketing and search!

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.