Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Not anymore. What exactly are hashtags? Like this post?

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling Adwords 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

JULY 29, 2014

During the height of my online community involvement, from ages 23-31, 1993-2001, even my home base online, The Meta Network , was a walled garden. Google+ Is Potentially Everyone. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

AUGUST 31, 2012

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. Go read it now. Or Facebook friend.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

AUGUST 4, 2017

Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. What other options exist to help you grow in the marketplace?

Traffic 80

Traffic Google Advertising Agencies Business 80

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. At the same time, devices like the nest® intelligent thermostat record when we are not at home while we publicize to the word through social networks where we are – and our smart phones tag us like wildlife. Connectivity seems to require disclosure.

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 6, 2020

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. A good reference point to show the complexities involved is this Twitter thread from what Slack did to move to 100% WFH model. Do you encrypt your network traffic across the Internet? Make sure your infosec is up to par.

Tips 118

Tips Bandwidth RSS Work Management 118

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 27, 2017

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Shares are very important to us and we share this data with executives as well. Merger campaign.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

SEPTEMBER 30, 2014

After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , Everyone recommended trying out Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact.

RSS 80

RSS Linkedin Twitter Facebook 80

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Finally, you should start populating every social network service, social bookmarking site, and social news site.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Do you appreciate your blogger network? ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

AUGUST 14, 2018

Fans of the show have our own IRC channel and even our own social network on Mastodon. While the subtext was that part of the quid pro quo —or, the assumption, rather—was that bloggers and Twitterers were super-likely to blog and tweet about their experiences as adult students of the German language.

Communities 126

Communities Blogger Class Twitter 126

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 7, 2014

.” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. Instead of auto follow back it’s now semiauto follow back.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

MAY 5, 2014

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. ” Your brand’s content on social networks may belong to you.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

MARCH 22, 2017

Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. Analytics — Google Analytics (free). Use my Google Doc or pull out a piece of paper to start penning what you think should be on each checklist. Nothing fancy. Link shortener — Bit.ly or Linkis (free).

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

OCTOBER 2, 2019

Once you have optimized your online profiles and started listening and engaging with people in your network it’s time to make some noise! I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry. Share your own insights and experiences.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

APRIL 21, 2011

Of course Facebook won't kill Google. It's framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. But I don't say that because I somehow thing Larry P has the jump on Mark Z.--instead, instead, I say it because nothing kills anything.

Facebook 80

Facebook Google Course Social Networks 80

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? A great benefit of LinkedIn groups is interacting with people outside your network who should become part of your network.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 22, 2012

TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. They also show, by social network, how much time is spent, pages viewed, bounce rate and other measures.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

DECEMBER 6, 2016

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 12, 2011

Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives?

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

DECEMBER 18, 2013

Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. As the Internet became more social, and, for the lack of a better term, “networked”, it added a new level of sophistication to its frequent users.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

JULY 11, 2011

I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of Experiments on Google+ and Twitter Influencing Search Rankings --a lot more clearly than my recent Search is three-dimensional (..)

Social Media 80

Social Media Media SEO Social Networks 80

Biznology

MARCH 27, 2013

After joining Page One Power about a year ago, I started a Twitter account and have amassed a whopping 32 followers and mainly use it to stay up to date on breaking news in my industry. My biggest “professional” platform has been Google+ which I consider to be a very powerful digital marketing tool, and a great resource to boot.

Ideal Customer Profiles 80

Ideal Customer Profiles Linkedin Link Building Profiling 80

Biznology

OCTOBER 15, 2014

You’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Are you being retweeted at all?

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Are you a social media forager?

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Now it’s your turn.

Advertising Agencies 80

Advertising Agencies Outreach PR Advertisements 80