KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. Google Ads. Google Ads also has a name that doesn’t tell the whole story. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

RebelMouse

SEPTEMBER 12, 2022

another major update announced by Google. According to Google’s log of search ranking updates , the search engine launched a core update on September 12, 2022. We'll update our ranking release history page when the rollout is complete: [link] — Google Search Central (@Google Search Central) 1662996384.

Google 52

Google Buzz Guidelines Traffic 52

Valasys

JANUARY 6, 2021

In an attempt to engage the audience on the google search page, the widely-used search engine is planning to introduce the feature of a short video on the search page. The short video would consist of videos picked from social networks- Instagram and Tik-Tok.

Google 83

Google Video Marketing Social Networks Features 83

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter.

Social Media 98

Social Media Tools Media Lead Scoring 98

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Hubspot

MAY 7, 2019

But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Statistics 98

Statistics Google Click Rate Adwords 98

RebelMouse

MAY 4, 2022

Google Discover just got a bit more interactive. Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users. The new preview feature is another great reason to start optimizing your content for Google Discover. Optimize Your Content for Google Discover.

Google 52

Google Stats High Quality Lead Guidelines 52

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. On the other hand, some people find it useful , as it measures influence through engagement on Twitter. It all depends on your needs.

Social Media 144

Social Media Tools Media Lead Scoring 144

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. An important part of building up your presence on Twitter is increasing your following.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. But then Google went into social media with Google+. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

KEO Marketing

MARCH 9, 2015

A recently agreement between Twitter and Google will now allow tweets to be visible in real time via Google searches. Tweets mostly disappeared from search results several years ago, after the previous deal between Google and Twitter expired.

Twitter 48

Twitter Google Funnel Advertising Advertising Funnels 48

Webbiquity

MAY 9, 2023

These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Image credit: Twitter Here’s how Sprout Social is doing it. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Not anymore. What exactly are hashtags? Like this post?

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 111

Tools Branding Brand Identity Enterprise Management 111

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal , and AdWeek.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. LinkedIn is the primary social network for professionals, about 546 million , round the world. Enlarge your network by searching for and joining groups that are relevant to your business. Connect with Twitter. Use Adwords.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

ClearVoice

AUGUST 12, 2021

You’ve also probably been hearing about audio spaces like Clubhouse and Twitter Spaces, the new kids on the block. Though it was initially introduced as a by-invitation-only service exclusively for iPhone users, in mid-May of 2021, the voice-only network opened up for Android users. Which is better to join: Clubhouse or Twitter?

Twitter 52

Twitter Phishing Social Media Advertising Mediums 52

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Top Rank Marketing

NOVEMBER 10, 2023

Rival IQ Google Ads Editor version 2.5 rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

Paid Content 133

Paid Content Doubleclick Facebook Google 133

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. That’s apparently how Google+ is set up.

Google 80

Google Social Networks Network Marketing Communities 80

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to keep Twitter a safe place for your brand and community.

Paid Content 130

Paid Content Tools Branding Brand Identity 130

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Threads is a text-based social network developed by Meta’s Instagram team. Users are required to have an Instagram account to sign up, maintaining the same account name, username and password across both networks.

API 92

API Ideal Customer Profiles Social Media Social Networks 92

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

Contently

NOVEMBER 7, 2016

In the process, it bypassed search as the digital format that accounts for the most ad spend. However, it’s important to note that search and banner ads are still thriving during the mobile boom. Most of the mobile revenue (87 percent) consists of search and banner investments. Everyone else combined for a 3 percent loss.

Facebook 128

Facebook Rules Advertisements Advertising 128