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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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How AI is making identity resolution platforms more effective

Martech

Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

copper baking pans,” or “data privacy software”). This should include optimizing title tags, meta descriptions, and URLs. Backlinks and content are some of the most important ranking factors on Google. Explore Social Media. Social media platforms can be quite beneficial for both your SEO and your website traffic.

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Customer acquisition with email newsletters

Liveintent

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. Privacy and Security. First-party data. First-party data.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Read more here. Read more here.

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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Shadow traffic is caused by adblockers, browser privacy features, and other tools which stop events from reading your analytics provider. The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. These include: Network-level blocking — like Pi-hole.

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