network social 
Customer Experience Matrix
APRIL 30, 2019
I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. The implications of this are intriguing.
Customer Experience Matrix
DECEMBER 13, 2020
walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. shoppable video is growing rapidly.
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Customer Experience Matrix
MAY 6, 2017
One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.
Customer Experience Matrix
DECEMBER 1, 2017
In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) Voice interfaces don't have so many grand social implications but it’s still worth noting that voice-activated devices (Amazon Alexa and friends) and interfaces (Siri, Cortana, etc.)
Customer Experience Matrix
JUNE 18, 2017
It’s just that I see the over-arching story of the current economy as creation of closed universes by Amazon, Facebook, Google, Apple, and maybe a couple of others. At present, Facebook, Apple, Google, and Amazon still occupy largely separate spheres, so most people live in more than one universe.
Customer Experience Matrix
JANUARY 12, 2018
Gaining the consent required by privacy regulations such as GDPR* will be good practice for this but it will soon seem like child’s play compared with what marketers need to do on voice devices. This isn’t entirely new: even today, impressions for Web display, paid search, and paid social are auctioned to a considerable degree.
Customer Experience Matrix
MAY 1, 2018
Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. really seemed to care about privacy and it seemed unlikely that they would overcome the resistance of commercial interests who largely determine what happens in the government.
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