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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Do you know how to target in a post-cookie era?

illumin

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. The future of targeting relies on consent-gathered information and privacy-protected profiles.

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3 privacy-centric solutions for marketing compliance

Martech

Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024.

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Rev Ops Barometer H2 2021

Liveintent

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. We will sell first-party data through a data exchange/network with no media attached. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?) The cookieless future.

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How Can Marketers Benefit from a VPN

Martech Advisor

In today's post, we're going to discuss the role of a Virtual Private Network (VPN) in marketing and how marketers can benefit from a VPN. Online marketers who need to target overseas audiences often struggle to identify what exactly their prospects are searching on Google and other search engines. Protect Your Sensitive Data.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Why we care.