Paul Gillin

MARCH 7, 2012

If the goal is to get people excited about history, shouldn’t we study the history of Google?” Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all. Our young people are looking for complete convergence.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? B2B blogging Content Marketing corporate marketing Social Media social networks Brian Solis BuzzFeed Customer Experience Huffington Post Search engine optimization Upworthy' Here’s a round up of what I’ve been scribbling about elsewhere of later.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Rewrite the message for the network you’re using and the people you’re hoping to reach. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). The employee-focused social network is changing the way the business operates. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 19, 2013

Facebook, new to the Fortune 500 list, has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines. blogging corporate Facebook Research Social Media social networks' This represents a 4% increase since 2012.

Social Media 50

Social Media Social Networks Facebook Statistics 50

Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The term “social business” has been gaining traction in the last year. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

OCTOBER 7, 2010

Like most people, I keep my network of truly trusted advisers small and communicate with them largely outside of the public eye. I also often seek advice from people who aren’t part of my social network. The fact that I’m connected to people has little to do with their influence over my decisions.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 4, 2010

Google is about scale. That’s unsettling, because Facebook is to the social Web what Google is to the Web. The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #4: Promote everywhere. Use every channel you have.” Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 26, 2011

These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus. Theresa Kaskey ( @TheresaKaskey ), Director of Brand Management and Strategy at the John Hancock Financial Network, joined the company without any plans to get involved in social media.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 8, 2013

For those who are mystified by Google magic, this deck will get you up to speed. You can download the presentation and read the notes or watch the video. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

MAY 25, 2010

Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. The secret is the lack of competition. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. Cahill approaches his job with a reporter’s eye.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 18, 2011

Google+ Hangouts. Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. Looks just like Google Hangouts. This is what drives business change, Rennie says.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 6, 2011

I spent 15 minutes on Klout registering my social networks and grew my score 10 points on the spot. If Google did that, Congress would be holding hearings. In essence, Klout treats every social network the same and all interactions equally, she said. This is a major flaw in Klout, but more on that later. Proceed with caution.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. blogging Book Review Social Media social networks Technology Ed Brill IBM Lotus Microsoft Product manager' Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 17, 2012

The company has also transformed its internal communications using social networking technologies anchored by IBM Connections. A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

APRIL 13, 2011

It costs nothing and gives you access to the extended social networks of registrants and potential registrants. When someone “likes&# your page, that action is shared with everyone in their network. Google Documents supports simple forms at no charge. The average Facebook member has 130 Facebook friends.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

NOVEMBER 8, 2011

Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. People can tell everybody about a bad stay with the push of a button.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Now, thanks to the Internet, we know this is not true. Berkeley professor Robert Wilensky uttered that memorable quote in 1996.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced I agree completely. The more I use G+, the more I like it.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. About 300 P&Gers crowded the John G.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Amazon 50