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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Adalytics claims.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Insiders

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks.

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5 Networking Tips for Using LinkedIn on Mobile

Smashmouth Marketing

Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). iTunes/Google App Store: LinkedIn). It is a networking secret weapon.

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls. Only 5% of sites are removed per year and like nearly everything Google does, it’s an automated process.

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Google Cloud Networking Outage Darkens Websites via @sejournal, @martinibuster

Search Engine Journal

Google Cloud Outage shutters websites worldwide. Network issue is partially resolved The post Google Cloud Networking Outage Darkens Websites appeared first on Search Engine Journal.

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