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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. Quick takeaways: Consistency across each marketing channel is critical for a successful multi-channel marketing strategy.

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Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

That’s what we thought when we first encountered Google Analytics 4. Quick Takeaways GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. It’s not just a new version of Google Analytics. Video Source: Google Analytics 2.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Use their smartwatch to make a payment via Google Pay.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Which social accounts give me maximum website engagement?

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This article aims to dissect the implications of these changes on your professional endeavors.

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Jason Bunge, Trulia’s VP of Marketing: How to Overcome Challenges and Discover Opportunities of Multi-Channel Engagement

Crimson Marketing

Google announced recently that mobile traffic has officially surpassed desktop traffic. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

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