SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Customer Experience Matrix

AUGUST 13, 2013

The system also provides sales reps and sales managers with basic sales automation, including abilities to enter and rate new leads, review and prioritize existing leads, track call results, send materials from a central library, and schedule future calls.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. And we’ve already established that leads to more sales. 15% of all sales go to @DTPfoundation ’s initiative of the training and placement of therapy dogs with children who have pediatric cancer & other rare illnesses [link] pic.twitter.com/zV0Ile4YQh.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). YouTube (69% vs. 61%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JANUARY 12, 2010

If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. Subscribe to the comments for this post? Seed this on Newsvine.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Microsites are advisable only if they don’t dilute the search authority of the main business website. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo!

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Microsites are advisable only if they don’t dilute the search authority of the main business website. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo!

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

readwrite

MARCH 9, 2017

With holiday sales of headsets underwhelming expectations, the cynics commentary has gotten louder. These channels include pre-roll/display ad inventory, sponsored editorial, microsites, and even Snapchat. HTC Vive, Oculus Rift, PlayStation VR and Google Daydream have been in the market for less than one year.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. There is no set amount of fields that are best. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Using shortened links that bring interested users to your product pages, blogs, and microsites will boost the referral traffic to your site. By Hannah Beacham.

Social Media 40

Social Media Traffic Tactics Media 40

SnapApp

SEPTEMBER 8, 2016

However, marketers and businesses do still use PDFs for some of their most important business assets – their sales and marketing materials. These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc. The Limitations of PDFs.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Directory links no longer matter much (though building out your Google My Business profile is vital ). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Marketing Insider Group

JANUARY 28, 2015

Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Re-purpose executive and sales presentations into blog posts and slideshares and videos. Do you see organizations combining content marketing with sales enablement efforts?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Bluetext

AUGUST 21, 2019

As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . While banner ads may be helpful in driving immediate sales, they also play a larger role in building brand recognition, which is vital when internet users don’t immediately click on an ad. Banner Ads are Easily Measurable.

Banner Ads 21

Banner Ads Banners Paid Search Agency Ads 21

SugarCRM

DECEMBER 11, 2013

Microsites. Google AdWords Tracking. Nine Things Sales is Thankful For. Sales@Salesfusion.com. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Outreach

AUGUST 9, 2021

Great sales leaders know that calls aren’t just about relationship building: they’re a vital source of valuable insights into customer needs, rep performance, and team growth opportunities. Call analytics is the sales and marketing tactic of collecting and measuring call tracking and recording data for analysis. What is Call Analytics?

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

chiefmartech

DECEMBER 19, 2016

The previous section on vertical competition looked at the explosion of new “client interfaces” — augmented reality (AR), virtual reality (VR), smartwatches, connected TVs, connected cars, connected appliances, voice-command centers like Amazon Echo and Google Home, home automation, etc. A microsite. ” A website.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Curious to learn how to do that with your HubSpot Marketing and Sales software? Read more about how personalization tokens work here.

Personalization 100

Personalization Brand Identity Branding Planning 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Outgrow

JULY 12, 2022

MediaFly’s effective sales enablement strategies for 2022. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . The Logistics of Sales Enablement and Product Marketing. The need for visually appealing, engaging product marketing.

Work Management 52

Work Management Marketing Management Product Planning 52

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. Many of the most popular provide other functionality as well.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Hubspot

SEPTEMBER 6, 2012

Because Google's in the business of providing the most relevant results possible, and they know your website is the most relevant result for a search for your company. It's possible you'll want to use one of your branded terms to launch a microsite, a Twitter account, a Facebook page , what have you. well, you. Not by link spamming.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

Contently

JUNE 20, 2017

Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. So Google decided to create educational materials that would show marketers how to use its suite of tools.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

KoMarketing Associates

SEPTEMBER 18, 2018

Data shows that more than half of high-tech B2B sales will come from digital by 2020. B2B tech sales are increasingly originating from digital channels, such as: Email. B2B tech sales are increasingly originating from digital channels, such as: Email. Microsites. If Google trusts you, they trust you. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

ClearVoice

SEPTEMBER 22, 2020

Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. Many consumers start by using a search engine like Google to find what they’re seeking. Google gets more than a billion health questions each day.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111