Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 📃 The challenge : SEOs often take last year’s performance as a baseline when forecasting, but that’s growth on growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Blue Flame Thinking

AUGUST 5, 2021

Google “ESG investment providers,” and you’ll get millions of search results, literally! Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. The extent of what many providers do varies dramatically.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Kevin Indig

AUGUST 7, 2023

See Google or Apple, for example. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth!

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Usability is Becoming Part of SEO.

SEO 145

SEO SERP Trends Keywords 145

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. As a leader, you have to walk the walk, not just talk the talk.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

JUNE 26, 2019

Another thing that this community has done successfully to help them stand out in search results is use Google’s location extension in Google Ads. What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. presentations, demos, videos, mockups, microsites, etc.). We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., Ensuring your profile has rich media will enable it to function as a microsite and give users the best experience possible as they learn about your business and ultimately compare you to competitors in the industry.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Biznology

JUNE 14, 2013

The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating in activities that the Google Webmaster Guidelines advised against in an attempt to gain an unfair advantage over the competition.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

chiefmartech

JUNE 19, 2023

Marketers have gotten a ton of mileage out of Excel and Google Sheets. They pull in existing libraries — Python has over 400,000 such packages — or API services in the cloud from AWS, Azure, or Google Cloud to assemble an app. Not exactly state-of-the-art data pipelining. But effective. No developer writes everything from scratch.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

The Lead Agency

APRIL 6, 2020

If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event. However, businesses that are willing to think a little differently and adapt their normal processes can still interact with their audience and generate leads.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Contently

JUNE 5, 2017

Google & UNHCR: Searching for Syria. Google has always had the potential to power great content. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Customer Experience Matrix

AUGUST 13, 2013

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. — Life at Google (@lifeatgoogle) December 27, 2022. One great way to get inspiration for developing your own values is to look to other brands. The following examples of brand values will get you started. Sprout Social. " Thanks for sharing.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. Search query is general. Also considers social media searches as well. Title tags. Page titles are content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles. biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Starts off with a short, broad query, scans 1st page, uses Google Instant (those search query suggestions) to dig deeper. Search query is general. Also considers social media searches as well. Title tags. Page titles are content.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). YouTube (69% vs. 61%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JANUARY 12, 2010

If SEO is about getting your website onto page one of Google, WPO is about owning that page. For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. Subscribe to the comments for this post? Seed this on Newsvine.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything. Ah, the age old question for B2B marketers: Which social network is the best?

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Microsites are advisable only if they don’t dilute the search authority of the main business website. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo!

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Microsites are advisable only if they don’t dilute the search authority of the main business website. Businesses that primarily serve a specific geographic area will want to have a complete and up-to-date profile in key local directories including Google, Bing and Yahoo!

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs).

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Content Standard

JULY 19, 2016

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here. Google Voice Calling.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

readwrite

MARCH 9, 2017

These channels include pre-roll/display ad inventory, sponsored editorial, microsites, and even Snapchat. HTC Vive, Oculus Rift, PlayStation VR and Google Daydream have been in the market for less than one year. However, we have found our customers use our technology to promote their content outside their VR app.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52