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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Add merchandise to the shopping cart.

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Google Cloud announces general availability of Retail Search

Martech

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. The post Google Cloud announces general availability of Retail Search appeared first on MarTech. Why we care.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Its visual merchandising feature allows website owners to better control how the search results appear and the order that they appear in. Fully 94% of U.S.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

To earn revenue from your content, you can run ads through Google AdSense or similar services. Sell Merchandise. It’s now easy to place advertising on your site with services like Google AdSense. It’s now easy to place advertising on your site with services like Google AdSense. Sell Merchandise.

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Should We Be Amped Over Google AMP for Email?

Liveintent

With more than 270 billion emails sent every day , wouldn’t people want the capability to interact from right within those messages by using Google AMP? No iOS fuss, no Google Play muss! AMP is “one of the best ways to build rich webpages,” Google enthused. “Google AMP is only good for one party: Google.”

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