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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

digital retail sales. And sellers using Fulfillment by Amazon logistics services sacrifice nearly half the revenue from each sale. Even if you do use Amazon as a sales channel, it’s probably not your only one (or even the most important). Google Keyword Planner can help here despite its declining overall usefulness.

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How to Build an Email List for Retargeting using Google Ads

SendX

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! Use Medium to compel people into signing up for your emails and explain the perks they’ll get by doing so. Is your focus sales?

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Image Source: Medium What does this mean for you? It’s about what lights up the Google search bar, too. Now, Google Trends. So, take a moment. Start with keyword research.

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8 Google Shopping Ad Strategies That'll Drive Sales

Hubspot

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

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Small Business Guide to Google Smart Campaigns

SmartBug Media

Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses. Smaller local businesses typically do not have an agency or paid media expert on staff, this is where Google Ads Smart Campaigns come in handy. What Are Smart Campaigns?