Digital B2B Marketing

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How Google Is Killing Native Advertising

Digital B2B Marketing

The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting. How Google Is Penalizing Native Publishing Programs. Judging by their policy, Google seems to concur.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. Multiple articles point to brand pages as the solution. Each has its challenges.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

More importantly, social media is much closer to an opt-in channel than email. Companies like Cisco and Intel manage multiple social media accounts, allowing people to opt-in to accounts with a specific focus. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Social Media.

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