Litmus

APRIL 18, 2024

Measure email marketing performance beyond built-in tools We love to talk about crafting beautiful emails that make our ‘lil email geek hearts happy. So when we asked email marketers what metrics they use to measure performance, imagine our surprise that ROI didn’t top the list (it wasn’t even in the top five.)

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. Less data or less depth?

Analytics 123

Analytics Privacy Privacy Policies Privacy Protection 123

Litmus

JULY 8, 2022

We’re excited to add these webmail clients to Litmus Email Analytics , and will continue to measure their impact with email client market share. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Google Android: 1.6%. Google Android: 35.3%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Grocery chain Sobeys is using qualitative and quantitative data to improve how it measures success across the customer lifecycle.

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

Martech

JANUARY 26, 2022

Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. It’s also becoming clearer that marketing teams need to come up with fresh ideas in their strategies and be first to act, instead of waiting around while major players like Google keep changing the field of play.

Privacy Protection 92

Privacy Protection Marketing Proposals API Privacy 92

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Poll hosted on Litmus’ LinkedIn. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Google Android: 2.1%. Google Android: 5%. So what happened in July? Gmail: 35%. Outlook: 6.3%.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Liveintent

DECEMBER 21, 2021

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Third-party cookie deprecation. Apple’s iOS 15. Want to learn more about Apple iOS 15 and what it means for you?

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Liveintent

FEBRUARY 28, 2023

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. Measure engagement over views. digital ad spend in 2022.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

MARCH 16, 2023

Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Martech

MAY 11, 2023

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

Paid Search Agency 97

Paid Search Agency Privacy Work Management Marketing Proposals 97

Martech

OCTOBER 15, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Apple and Google are taking a proactive approach. “It A bill for a federal Safe Data Act was filed in the U.S.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Choozle

JUNE 2, 2021

To deliver success in 2021 and beyond, marketers need to start thinking about their targeting and measurement solutions without third-party cookies now so you can test and learn. In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot. This timeline is a big deal.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Litmus

DECEMBER 7, 2022

Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. BIMI will become the de-facto indicator of visual trust in email.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

OCTOBER 28, 2021

“The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

Facebook 100

Facebook Planning Marketing Budget Creation Marketing Budget 100

Martech

SEPTEMBER 22, 2021

In covering the next phase of NFT marketing (the early adoption “novelty” phase concluded at the beginning of the year with Taco Bell), I checked in with Chris Georgen, founder and Chief Architect of Topl, which uses blockchain technology to help businesses measure value chains. Read more here. iOS 15 and letting go of open rates.

Marketing Automation Services 111

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 111

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. I definitely would caution to everyone that’s watching: Find out how your provider is measuring it and if they’re even measuring it. I think we should be open to the fact that Google might decide to follow what Apple is doing.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Performance, in this case, means lower-funnel activation for DOOH ads, which has been previously hard to measure.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Martech Advisor

MARCH 17, 2020

Learn More: Measurement: The Oft-Forgotten Component of a Campaign. Online marketers who need to target overseas audiences often struggle to identify what exactly their prospects are searching on Google and other search engines. You can take advantage of Google Trends to determine what matters most to your target audience in real-time.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. Who Owns the Data?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech Advisor

MARCH 9, 2020

But despite implementing stringent measures to protect customer data, breaches and leaks are not unheard of. Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

The Customer

APRIL 14, 2020

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible. When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. 3) Increased Privacy Awareness.

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

readwrite

APRIL 5, 2013

While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse. What These Bad Apps Glom Onto. Included in those numbers are apps that siphoned off one or more of the three.

Privacy Policies 40

Privacy Policies Mobile Advertising Privacy Privacy Protection 40

Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. Lookalike Audiences.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

readwrite

MARCH 26, 2012

The FTC provides guidelines for Do-Not-Track provisions, how information can be tracked on mobile devices and how large platform providers like Facebook and Google can use consumer data. ” While Google and Facebook drew the ire of the FTC, any company that tracks personal consumer data on the Web is now put on notice.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What KPIs are you using to measure success?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103