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B2B Video Marketing Done Right

KoMarketing Associates

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. It’s an asset in PR kits developed to promote new product launches. Marketo: What is Marketo? Informative.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

The first candidate came from a more traditional PR background. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. “Facebook can always change the rules of the game.” The next candidate was an editor who immediately impressed Neal.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. The search interface allows advanced logic, complete with Boolean statements, local and global exclusions, and rules to assign the articles to categories for later analysis.

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Why Cisco Hired Over 200 Content Marketers

Contently

The first candidate came from a more traditional PR background. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine. “Facebook can always change the rules of the game.” The next candidate was an editor who immediately impressed Neal.

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16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. These are the warm leads.

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Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

Presenting at trade shows, exhibitions and conferences alongside a loyal customer is a growing trend and one which can really create a story and buzz around your brand. . Presenting with a satisfied customer is a great way to showcase how you’ve helped them overcome a challenge or succeed in a campaign.

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