Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. It also integrates with Microsoft Teams, Salesforce, Marketo, HubSpot, and other platforms. Communique.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Prepare for this by making sure information about your product is easily accessible across online channels, especially channels that younger buyers prefer— like Google search results, user reviews, and self-service offerings. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo.

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How to Audit your Email Campaigns for Better Results

Webbiquity

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. You can use Google Analytics to find out when your website gets the most visitors or your email tool’s analytics to look at open and click times.

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Google Review Count: 93,900. Google Review Count: 85,400. Google Review Count: 62,200. Google Review Count: 44,200. Google Review Count: 42,900. Google Review Count: 35,800. Google Review Count: 34,500. Best suited (like Marketo) for large enterprises. 2) HubSpot.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

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What’s So Funny About Digital Marketing? 2018 Edition

Webbiquity

Not funny per se but kind of cool, this site lets you watch the pace at which mobile web use ticks upward—for example, as (roughly) four million Google searches are performed on mobile devices and 2,852,000 (approximately) new smartphones are sold each minute. Mobile app and mobile web usage in realtime. AppInstitute. iMedia Connection.

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