LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Lead Source Measurement Needs Improvement.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

AUGUST 11, 2009

Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. NOTE: if you have questions or remarks, please leave a comment below.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Jeff Pedowitz , President and CEO, The Pedowitz Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100