Customer Experience Matrix
APRIL 17, 2015
My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
Customer Experience Matrix
APRIL 18, 2012
With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.
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Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).
Customer Experience Matrix
OCTOBER 29, 2015
Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise also integrates today with Google Apps and the Amazon Redshift database. There also a free trial.
Customer Experience Matrix
FEBRUARY 2, 2016
The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics.
Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Google and YouTube.) Yet there are so many more vendors I could add.
Customer Experience Matrix
JUNE 30, 2010
Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. But Marketo will also find itself competing with established marketing automation vendors like Aprimo , Neolane and Unica. who are entering this market from a different direction.
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