Biznology

JULY 26, 2017

Reports from Google or Marketo are no longer enough. You might think of that as sales operations. We think of it as a vital component of integrated marketing. I credit Matt Heinz with helping us think this through. Second is analytics. We’re finding that mid-funnel metrics are not supported through our CRM.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

DECEMBER 5, 2016

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. One of our Marketo Champions launched a weekly Google hangout where they “talk shop.”

Social Media 80

Social Media Marketing Automation Services Webinar Metrics Lead Ranking 80

Biznology

APRIL 25, 2016

Its founders previously worked at Google and Intel and are determined to apply their background in machine learning and data analysis to help consumers make better shopping decisions, especially since Roundforest is already reaching more than 10 million users a month.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

DECEMBER 1, 2015

marketo — Marketo. To make the list more useful, I have make it publicly viewable and downloadable on Google Docs as well as it’s very own public Twitter list called Top Online Marketers. @MarketingAI — Marketing.AI. MarketingB2B — B2B Marketing. MarketingBuddy — Buddy Scalera.

Online Marketing 40

Online Marketing Twitter Paid Search Agency Advertising Agencies 40