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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies.

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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.

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Improve Your Google Ranking with Search Intent & Optimization

Contently

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? Or are they searching for a specific individual or business?

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Google tells antitrust judge government trying to punish company for Search success

Martech

Google accused the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. What Google is saying. Dig deeper: Google unveils new set of AI-powered tools for retailers Search Ads 360. Dig deeper: Google unveils new set of AI-powered tools for retailers Search Ads 360.

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Antitrust trial over Google search set to open

Martech

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising.

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