Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” Bazaarvoice’ s HarmonyAI streamlines content creation and discovery for marketers and social media teams.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Martech

FEBRUARY 22, 2024

I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. Now, on to this week’s releases. SeoSamba’s integration of advanced generative artificial intelligence (AI) capabilities in its social media marketing tool. The post AI-powered martech releases: Feb 22 appeared first on MarTech.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 87

Martech

OCTOBER 12, 2023

At SemiAnalysis , Dylan Patel and Afzal Ahmad estimate it cost Google more than $100 billion for just the servers and networking needed to add ChatGPT/Bard to every search. And now, here are this week’s AI-powered martech releases, features and enhancements. Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities.

Multivariate analysis 110

Multivariate analysis Forecasting API Paid Search Agency 110

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 93

Marketing AI Advertising Agencies Paid Search Agency API 93

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. View the complete set of October 2023 Marketo Release Notes. Why we care. Get MarTech! In your inbox.

Marketo 102

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 102

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Amazon 113

Amazon Ideal Customer Profiles User-Generated Content Outreach 113

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Get MarTech! In your inbox.

Godaddy 87

Godaddy Planning Paid Search Agency Zoominfo 87

Square 2 Marketing

MARCH 20, 2024

Google recently released the March 2024 core update aimed at providing better search results. Read on to learn how to get ready and better understand how Google works. This is going to affect everyone, and you should be planning for the changes proactively and monitoring your site performance.

Google 83

Google Automation Planning Content 83

Marketing Insider Group

APRIL 25, 2023

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. With the growing popularity of AI and transformation of the technical landscape, we’re all left wondering: will Google penalize AI-generated content?

Google 229

Google Generation Guidelines High Quality Lead 229

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. The post This week in AI-powered martech releases: Dec. This was the year AI went mainstream, so what will next year hold? In your inbox.

Marketing AI 99

Marketing AI Multi-Channel Customer Satisfaction FAQ 99

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox.

Enterprise Management 107

Enterprise Management Advertising Agencies API Multi-Channel 107

Martech

JUNE 16, 2023

Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. Some marketers may not have access to all 170 new fields right away. The post Looker Studio releases GA4 connector update with 170 new fields appeared first on MarTech. You’re all set! In your inbox.

Marketing Analytics Tools 97

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 97

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Aarki’s new AI platform optimizes bid prices for mobile marketers. So AI is an environmental worst-case scenario and a money pit.

Marketing AI 61

Marketing AI Paid Content Marketing Management Forecasting 61

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Google 106

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. Here are six Google products and tools you should consider trying in 2024.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Martech

NOVEMBER 4, 2022

The October release continues a series of Dynamic Chat chatbot enhancements. The release of Dynamic Chat is discussed here. For visitors: There will be an option to automatically include a Teams or Meet link in Google and Outlook calendar invites. View the complete set of October 2022 Marketo Release Notes.

Lead Ranking 110

Lead Ranking Lead Scoring Marketo Paid Search Agency 110

Martech

SEPTEMBER 28, 2022

It’s called on Google to help. Limit nefarious bot activity with Google v3 CAPTCHA integration. To address the issue, Marketo is releasing a new integration with Google reCAPTCHA v3. form stuffing and fraudulent log-ins) according to Google. Functionality released in August will be available in the next 90 days.

Marketo 83

Marketo Marketing Management Lead Ranking Lead Scoring 83

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. This release builds on improvements in viewing permissions added in August. Processing.

SMS 92

SMS Hubspot Template Marketing Automation Services 92

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Take the 2023 MarTech Replacement Survey Get MarTech!

Digital Asset Management 63

Digital Asset Management Marketing Management Mobile Advertising Budget Programs 63

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. This proactive approach prepares you for the upcoming requirements by Google and Yahoo, ensuring that your emails remain in the inbox and not the spam folder.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. Read next: Google is giving users greater control over what ads they see. Performance Max upgrades.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Brightedge

APRIL 8, 2024

We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

Martech

MARCH 28, 2023

We are seeing one overarching theme in Salesforce’s spring release — simplicity. Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. In addition, you can activate data profiles to run more targeted content across both Google and Meta.

Marketing AI 86

Marketing AI Multi-Channel Business Marketing Automation Services 86

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Email Marketing.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Brandpoint

JUNE 9, 2021

The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. Be a sleuth.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. ” Google responds.

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

Top Rank Marketing

AUGUST 18, 2023

percent during November to 13 percent, according to recently-released data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

SEPTEMBER 8, 2023

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. ” FLoC is off the table as Google switches to targeting by Topics Some are worried that this alternative to cookie tracking might still invade their privacy. Read Google’s Topics API for Privacy Sandbox guide for more information.

Google 112

Google API Privacy Paid Search Agency 112

Biznology

NOVEMBER 2, 2016

Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results. So, does this final release mean that there is no more for Google to do to curb spamming?

PageRank 0

PageRank Google Analysis Keywords 0

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. It doesn’t stop there.

A/B testing 89

A/B testing Optimization Google Marketing Analytics Tools 89

Martech

MARCH 24, 2023

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. Dig deeper: A roundup of the latest AI-powered marketing technology releases Get MarTech! Why we care. In your inbox.

Advertising Agencies 92

Advertising Agencies Google Demographics Paid Search Agency 92