ViewPoint

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Dead is Dead! (At Least in Sales and Marketing)

ViewPoint

Outbound marketing is dead. Many say that even marketing as a whole is dead. Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Here are a few things in sales and marketing that are not dead.

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Good Reads for B2B Marketing - Protect Your Online Reputation

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Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via ComputerWorld.

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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

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The marketing team? But for a strategy to be consistently successful, a company’s sales and marketing teams need to be operating with shared goals — which is easier said than done, says my latest guest and longtime friend, Matt Heinz, president of Heinz Marketing. Aligning Sales and Marketing. Is it the salesperson?

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

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Is Your Web-based Content Driving Away Sales Leads

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Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. source: Google ). source: Google). He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion.

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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

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I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 1 – Revenue Influencer Feedback.