Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. And it’s not all video marketing either. Watch Now 4.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

APRIL 17, 2017

Here are two every video marketer should have in their tool belt: 1. Hero’s Journey Here’s a link to a free Google Doc template that spells this out. Problem, Agitate, Solve Check out this link for the Google Doc template Cheesy infomercials have made BILLIONS with this framework. Benefit recap and call to action.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Vidyard

APRIL 17, 2017

Here are two every video marketer should have in their tool belt: 1. Hero’s Journey Here’s a link to a free Google Doc template that spells this out. Problem, Agitate, Solve Check out this link for the Google Doc template Cheesy infomercials have made BILLIONS with this framework. Benefit recap and call to action.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Shift In Viewing Habits. When asked 51.9%

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

SEPTEMBER 24, 2015

Those goals for most video projects, especially vlogs and explainer videos , are to aide with inbound marketing efforts (more traffic, increased conversions, higher engagement, etc.). We recommended checking out Google’s Keyword Planner or Keywordtool.io Step 1: Uncover Keyword Opportunities. Happy Brainstorming!

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” If existing customers will find it by searching, “How to do X” in Google, let it be known that your channel is for support.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

JULY 6, 2020

Go Full-Screen on a Google Slides Presentation Without Losing Your Speaker Bubble 1.9 Bonus: If the thing you want to record with the large speaker bubble is a Google Slides presentation, do these two things before opening up the Chrome extension. In Google Slides, hit Present. Vidyard Chrome Extension Hacks 1.1 Get It Free.

Knowledge Base 122

Knowledge Base Video Marketing Google Work Management 122

Vidyard

MARCH 31, 2020

As a marketer, I’ve seen first-hand how powerful video can be for engaging audiences. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

FEBRUARY 24, 2016

Here are two every video marketer should have in their tool belt: 1. Here’s a link to a free Google Doc template that spells this out. Check out this link for the Google Doc template. My software of choice is Google Presentation. Every marketing storyboard should have frames for: Opener. Hero’s Journey.

Video Marketing 50

Video Marketing Lead Gen Template Press 50

Vidyard

SEPTEMBER 16, 2016

Hello and welcome to a special episode of Video Marketing How-To! As we can see from Google Analytics, Filming Outside the Studio yet again topped the list, and had a really high average time-on-site as well. The post Video Marketing How-To: A Year of Videos appeared first on Vidyard. See you then!

Video Marketing 50

Video Marketing Marketing Analytics Tools Advertising Agencies Paid Search Agency 50

Vidyard

NOVEMBER 13, 2017

But account-based marketing (ABM) isn’t just about grabbing attention, it’s about starting conversations with your dream customers. But I came to Vidyard’s blog with a solution for video marketers that are running ABM campaigns and want to level up on conversions. Personalized videos are great for grabbing attention.

Account Based Marketing 60

Account Based Marketing ABM Video Marketing Campaigns 60

Vidyard

MARCH 12, 2020

Google Suite for Remote Access and Collaboration 7.2 Jesse Walsh, Segment Marketing Manager at Vidyard, lives about an hour away from the office, so she works from home at least two days a week. Taylor Biggin, a Product Marketing Manager at Vidyard, works from home regularly, so he’s intentional about how he sets up his work space. “I

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JUNE 16, 2015

Video marketing is transforming how we do business Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research. How about video?

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. The post Video is The New King of Influencer Marketing appeared first on Vidyard. Interview Other Influencers.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

MAY 26, 2015

Remember what it was like to navigate someplace before you had Google maps? How does technology enable today’s marketers to turn growing mountains of data into pipeline and revenue? But this means that marketers are actually creating more data, not making better sense of data. Or before you had a smart phone?

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

APRIL 8, 2016

Marketing is one of those jobs that you can’t do while sleeping. You have to constantly think up fresh ideas, stay relevant, and convince people who don’t want to be marketed to that it’s in their best interests to listen to you, love you, and buy from you. Examine the marketing that’s all around you. Follow industry blogs.

Paid Search Agency 50

Paid Search Agency Marketing & Strategy Video Marketing Marketing 50

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” If existing customers will find it by searching, “How to do X” in Google, let it be known what your channel is for. without irony. Skip this step.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

FEBRUARY 9, 2017

With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? As a Product Marketing Specialist at Vidyard I know the struggle of sales and marketing alignment first-hand. No matter what assets the marketing team creates, the sales organization will never be satisfied (and rightly so).

Video Marketing 50

Video Marketing Allocation Marketing Qualified Leads Distribution 50

Vidyard

MARCH 27, 2018

New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement. More than just a creative way to stand out, it’s helping them boost click-through and conversion rates on key outbound marketing campaigns and email nurture programs.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Vidyard

JULY 28, 2021

Marketers like you need to master driving engagement right from your videos. Your video content’s probably springing leaks in your marketing funnel. Some varieties of CTA require complicated setup through Google Ads. Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

FEBRUARY 19, 2020

Google AdWords Case Study 6.3 It’s a customer testimonial video that adds authenticity to your marketing efforts. That’s because video marketing is more engaging. Even if your product appeals to a wide audience, your case study should speak to one specific segment of that market. Think Like a Potential Customer 4.2

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. More Video-favored Technology.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

JUNE 19, 2014

In a valiant quest to prove that B2B doesn’t have to be boring, today we’re looking at six brands doing awesome things with video marketing and the content takeaways. Dominate Search With Helpful How-to Content Tech buyers often start their search with Google, so your video content should be created with SEO in mind.

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

Vidyard

JUNE 12, 2015

But marketers, just make sure the hero of your story doesn’t meet an untimely end!) Take advantage of storytelling in your marketing strategy so you don’t miss out on one of the most powerful ways to express your story and turn viewers into customers. Marketers don’t need to be novelists.

Storytelling 50

Storytelling Resources Paid Search Agency Marketing & Strategy 50

Vidyard

NOVEMBER 21, 2013

Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!” And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Vidyard

APRIL 24, 2015

Put that in the context of Facebook’s announcements at their F8 conference a few weeks ago and you’ve got a lot of reasons for YouTube – and marketers — to take notice. Facebook understands the importance of video as a content medium for both audiences and marketers, and you can bet this only the beginning.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Vidyard

JULY 17, 2015

Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. You get my point. Sound impressive?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

JANUARY 21, 2013

As more YouTube personalities report issues, we may see a deeper response from the Google team, but at this time rumors of a change to YouTube’s algorithm are unconfirmed. If you’re a marketer that has started hyperventilating, I want you to breathe! What does this mean for Marketers? appeared first on Vidyard.

Youtube 53

Youtube Paid Search Agency Guidelines Video Marketing 53

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Well, maybe a few stories, if we’re being honest).

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

FEBRUARY 8, 2021

Go Full-Screen on a Google Slides Presentation Without Losing Your Speaker Bubble 1.9 Using Google’s Picture-in-Picture extension , you can watch a Vidyard video in a small window while on another page. Vidyard Chrome Extension Hacks 1.1 Set Up Keyboard Shortcuts for the Chrome Extension 1.2 Hide Recording Controls 1.3

Knowledge Base 65

Knowledge Base Linkedin Video Marketing Work Management 65

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. While YouTube is the second largest search engine, Google is the first. You don’t have a big team … even outside of marketing.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

JANUARY 8, 2015

That’s why you’re in marketing, right? I mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. Good on you, you savvy marketer, you. Video’s a ‘rising’ medium.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Vidyard

OCTOBER 12, 2016

Marketing to sales people isn’t any easier — let alone marketing to their bosses. And it’s what has made LevelEleven so successful, in the midst of thousands of sales technologies hitting the market in the last 5 years. Here’s what she had to say: What are the challenges of marketing to sales leadership?

Marketing Management 50

Marketing Management Planning Content Marketing Paid Search Agency 50