The Forward Observer

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

Do you want to stand out in a very competitive market? The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. His clients include Google, Visa, and Oracle, to name-drop a few. Or do you want to accelerate your sales career?

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

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The Marketing Book Podcast: “Ship It” by Seth Godin

The Forward Observer

In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes , and What To Do When It’s Your Turn (And It’s Always Your Turn).