Paul Gillin

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

A journalist contacted me with some questions about social media marketing that I hear quite often. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. Don’t treat social media as a marketing channel.

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Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. There is a crying need for this kind of basic education.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. His advice to social media marketers: “Think big. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We “It was a huge win for them. “.

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

For those who are mystified by Google magic, this deck will get you up to speed. Top Internet And Marketing Blogs To Follow. You can download the presentation and read the notes or watch the video. I’m not an SEO expert by any stretch, but I’ve learned a lot by osmosis. Related articles.

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. More than Marketing. I know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is.

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8 Data Points about the Importance of Customer Experience

Paul Gillin

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.