Marketing Interactions

article thumbnail

Why Is B2B Marketing So Hyper?

Marketing Interactions

Hyper-everything in B2B marketing! Is it the new “new and improved” label for marketing concepts? I don’t know about you, but I don’t need marketing to become hyper-anything. Just ask Google. And how are marketers to distinguish one concept from another? The post Why Is B2B Marketing So Hyper?

article thumbnail

Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

Unfortunately, this is a challenge that marketers continue to struggle with. And that’s not surprising given the rate things change in today’s market landscape. Leaps of faith can happen in all kinds of places in our marketing. Sales says one thing, marketing messaging says another, and product marketing says something else.

B2B 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

Unfortunately, many marketing campaigns provide the same content to both buyers and customers. As the uncertainty of the last two years has pointed marketers to focus more on customer retention and upsell, you may be thinking, yes, but…. B2B marketers have often painted our audiences into a corner. That’s new….

B2B 69
article thumbnail

Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers.

article thumbnail

A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

Let’s take the subject of highest priority marketing strategies from the report: As pointed out in the report, “unfortunately, not everything can be a high priority.”. Marketers are making the highest priority goals the ones that require they complete the lower-priority goals first to get there. Get Your Priorities in Order.