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NOVEMBER 1, 2010 4Cs of B2B Marketing: Campaign, Customer, Channel, Content
When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales. Tweet This! Digg this!
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JANUARY 4, 2012 Marketing automation services are the rocket, but content is the fuel
Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). One of many things on my mind for the coming year is the relationship between content marketing and marketing automation, as well as other platforms and services. Increasingly, the “what is content marketing?” question. It’s a mouthful!
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NOVEMBER 4, 2010 B2B Marketing: Where does the Funnel begin?
In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This! Share this on LinkedIn. Digg this!
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OCTOBER 2, 2012 Google Tag Manager released
Google Tag Manager is a new release from Google that will help solve an issue that many webmasters/marketing folks have: deploying tags and pixels to web sites is too difficult. Often the folks that want the tag (marketers) and the folks that have to apply the tags (webmasters/developers) aren’t necessarily operating on the same timelines and priorities.
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JULY 29, 2010 Who is following your digital footprints?
Online marketers are using a similar approach to profile their prospects in order to better measure level of interest and to segment and qualify prospects before handing them over to their sales department. Marketers who leverage this technology effectively can provide a more targeted and relevant evaluation and purchasing experience to prospects who truly show interest in their offerings and avoid annoying those who are “just browsing”. Anonymity is not extinct online, but marketing automation technology has put it on the endangered species list. and IP-address.
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SEPTEMBER 9, 2010 LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
The tracking code is then automatically inserted in to the footer of your site, just above the Google Analytics code (if you use it). Get started with a FreeView account and see how LoopFuse can make Marketing Automation work for your Drupal site. LoopFuse Integration for Drupal 6.x LoopFuse has heard the call and has released an initial 6.x Pinging is currently not allowed.
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LOOPFUSE Do you know where your leads are coming from?
| THURSDAY, APRIL 5, 2012
This is a guest post by Gerad Hoyt, a marketing
Specialist with Chequed: Pre Employment Testing. If your answer is “Uh yea, we have Google
analytics” you’re just flat wrong. One, for anyone who’s in a lead gen centered business you know how inaccurate Google
Analytics can be in reporting “leads”, but also you’re thinking about your leads at too high of a level. For those of us in marketing
(like me) we can report all day on the number of leads we generate but it’s not much value if most of them are crap. We would love you to try out LoopFuse here. MORE >>
LOOPFUSE Entrepreneur Sean Ellis on Where Yahoo Went Wrong
| THURSDAY, MAY 19, 2011
When asked what he believes is the biggest startup failure in the past 5-10 years, marketing
guru Sean Ellis, Founder and CEO of Freejit.com, says that what Google
is today, Yahoo could have been. “Ten years ago Yahoo was in a position to dominate the web, says Sean. “It was a hot brand, loved by [.]. Customer Acquisition Thought Leadership Uncategorized B2B Marketing
lean startup Marketing
Automation Sean Ellis Startups MORE >>
LOOPFUSE Tracking the Effectiveness of your Banner Ads « Loopfuse Marketing.
| TUESDAY, AUGUST 3, 2010
Tracking the Effectiveness of your Banner Ads August 3rd, 2010 by Cindy Ryan I am only a few months into my new job here at LoopFuse, heading up their marketing
team, and it has been full steam ahead with the exciting announcement of FreeView , the first and only free marketing
automation solution. Being a previous user and advocate of LoopFuse, I found it easy to jump in feet first and start developing new marketing
programs utilizing our own tool to create and track their successes. For example, you can also track Google
Adwords and your online advertising campaigns. MORE >>
LOOPFUSE loopfuse oneview 3.0 Announced
| TUESDAY, JANUARY 29, 2008
This release marked a major milestone for LoopFuse, as it added several significant features to an already feature-rich and flexible product suite, designed to improve marketing
and sales efficiency (ie. Marketers
can now gauge their lead capture activity for specific lead capture forms and also view trend information over time. All great additions to help round-out our marketing
automation solution. Looking forward to February, we will be releasing Google
AdWords API integration, allowing marketers
to better measure ROI against their Google
AdWords spend. MORE >>
LOOPFUSE What is LoopFuse? « Loopfuse Marketing Automation Blog – The Mouth.
| MONDAY, AUGUST 17, 2009
Sophistication Made Simple LoopFuse was founded on the principle that marketing
automation should be powerful yet simple. In fact, it was the founders’ experience of implementing a marketing
automation system at JBoss that led directly to the creation of LoopFuse OneView. Some marketing
automation vendors achieve power and flexibility, but at the expense of usability. Finally, analyze the effectiveness of each lead source to determine the best use of your marketing
dollars. What is LoopFuse? Others have a fantastic user interface, but a shallow feature-set. MORE >>
- What is loopfuse? LOOPFUSE | MONDAY, AUGUST 17, 2009
- Empowering Sales with Business Directory Integration LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- Job Requirement: Experience with Marketing Automation software ? LOOPFUSE | FRIDAY, NOVEMBER 20, 2009
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