Everything Technology Marketing

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. It is through content that many other online marketing channels flow best. Content is king. Why, you ask?

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What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? Rogers) | Marketing ROI (Jim Lenskold). Moore) | Diffusion of Innovations (Everett M.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. They are tuning out a lot of the marketing noise they receive which makes it harder for marketers to reach audiences the old fashioned way.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Your B2B markets are changing rapidly. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment.

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How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. And is anybody really surprised that Google+ has the biggest impact on Google rankings?