Direct Response Coach

MAY 12, 2015

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar.

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Direct Response Coach

JANUARY 5, 2017

The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but [.].

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Direct Response Coach

APRIL 16, 2012

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. And depending on your industry and [.].

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Direct Response Coach

JUNE 9, 2012

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.].

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Direct Response Coach

OCTOBER 31, 2016

You’ve been running search ads on Google Adwords. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. Look at your offer. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.

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Direct Response Coach

MAY 24, 2016

For some, SEO is a series of strategies designed to get your web pages to appear on the first page of Google or the [.]. appeared first on McCarthy and King Marketing. But ask anyone what SEO means to them and you’re bound to hear different answers. The post Have you overlooked Local Search?

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Direct Response Coach

JANUARY 26, 2016

Do a Google search and see how many postcard companies are out there. appeared first on McCarthy and King Marketing. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Large, small or in between, [.]. The post Is a direct mail postcard enough?

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