Digital B2B Marketing

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How Google Is Killing Native Advertising

Digital B2B Marketing

Two months ago, I examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers. How Google Is Penalizing Native Publishing Programs. How Google Is Penalizing Native Publishing Programs. Judging by their policy, Google seems to concur.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. On Google+, Ford Motor Company is in 4,968 people’s circles. Each has its challenges.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

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Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. Twitter Traffic Is Significantly Understated.

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5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

A marketing automation program. Even though reporting shows you are becoming a better marketer, it doesn’t show how marketing, overall, is progressively improving your company’s position. Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist.

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How Search Reporting Misleads Marketers

Digital B2B Marketing

To see how a particular element of your online marketing program is performing, you likely turn to your most recent reporting. You make the wrong marketing decisions. They are turning to search as a way to respond to marketing, a peer recommendation or another influence. But what if your measurement is wrong ? The end result?