Crimson Marketing

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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100
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Is Google+ the place to be?

Crimson Marketing

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.

Google 100
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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. They say Google+ is irrelevant. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. ” ( Marketing Land ).

SEM 100
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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Being Able to Define Content Marketing. Mobile Content Marketing Strategies Will Create Winners. Guest blog posts.

Trends 100