Cintell

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Buyer personas must anchor all marketing initiatives.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

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15 Questions to Ask in Your Next Persona Interview

Cintell

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. What have you regretted not doing in the past six months?

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. They are derived from customer data and market research. Website visitors – check the audience report on Google Analytics. How are they similar?