Biznology

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Slow and steady content-creation wins the Google Search race

Biznology

Because there are so many people selling, marketing, and promoting SEO services, putting the cart before the horse is very compelling. They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Like this post?

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

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Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP.

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Publish first, then edit and revise, for Google search success

Biznology

What’s more, we’re in marketing and advertising. Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Friends 1st, then Google, Prospects, and Prosperity. Don’t sweat it.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

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Restoration Hardware shut down its own Google AdWords campaigns

Biznology

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. Like this post?

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Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. And it’s all for market data.

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