ANNUITAS

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds. How did we get here?

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

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Meet the ANNUITAS Evangelists

ANNUITAS

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

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Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I have written about this topic in the past and was thrilled to see Joel also begin hammering away at marketers who apply bad practices to technology. This is where marketers seem to be stuck.

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WTF Does John Cleese Know About Content Marketing

ANNUITAS

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Tweet this! ].