B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. New Incite provides marketing strategic planning and implementation for businesses that want to grow faster.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 6, 2013

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you need help updating your website?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

MAY 8, 2013

Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong. Why Your B2B Marketing Needs a Hub and Spoke System. What is ZMOT?

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. The reason why this is important is the same for all marketing, not just social media marketing. Marketing for marketing’s sake is a hit or miss proposition.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

JANUARY 30, 2013

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. Business to Consumer marketers should start with Facebook. The reasons are simple. LinkedIn has personal profiles and company profiles.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Many of those links and comments are still in linking to your site and still getting “dinged” by Google.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. Put an implementation plan together.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to a month for Google to crawl your new site or new blog. It’s important to be realistic about your expectations for online marketing. So plan to: Blog frequently. Keep analyzing traffic and keywords with Google Analytics. It takes time. Up to three months for social media messaging traction. Keep adding content.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

FEBRUARY 22, 2013

Google algorithms, Yahoo algorithms, etc. The job of marketers was to keep up with these changes and tweak our websites and other online material accordingly. Get into Inbound Marketing. That where the future of marketing is already at. Need help with your Inbound Marketing program? Contact New Incite today.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. Outsource Social Media Marketing Services.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Marketing Audits.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Increase “shareability” of your marketing messages. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JANUARY 20, 2012

There are several trends bubbling up to the top for B2B Marketing right now. Google loves that. You must subscribe to the mushroom “keep them in the dark and feed them sh*t” approach to marketing. Mobile shopping and buying will dominate marketing within the next few years.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. What is changing in B2B Content Marketing from 2012 to 2013? I wonder if this new distinction is because marketers are responding to the 2012 Google Panda and Penguin algorithm changes?

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 26, 2015

Yesterday I presented to a group of manufacturers who plan on growing their business through exports. It is a big, “no-no” for Google. Flat, one-page “websites” are often used for spamming purposes and are not ranked will by Google. Now, there is more information about this approach.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

JUNE 16, 2015

You wrote the plan. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). That means you need a different marketing approach. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. You did the research. Not so fast. Why should you care?

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Have a strategic vision of how social media fits into marketing as a whole. I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100