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Marketing Analytics Drill Down: What Referring Sources Can Tell You

Adobe Experience Cloud Blog

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. Drilling through this info will help keep your campaigns fresh and your marketing ROI high.

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ClickPredictions: Social Media: Where's My ROI?

Ambal's Amusings

What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. "Marketers need tools to measure social media results the same way as other marketing programs."

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Why Digital Marketing is Crucial—No Matter the Size of Your Business

Adobe Experience Cloud Blog

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures. Everyone uses Google.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. The end of human social skills? in the 1960s. in the 1960s.

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10 Rules for Thriving at an Agency

Directive Agency

Here are a few podcasts and blogs worth following that I reference fairly frequently: SEO Podcast Unknown Secrets of Internet Marketing – (LINK). Marketing School | Digital Marketing | Online Marketing By Neil Patel & Eric Siu – (LINK). Use the Google Chrome Incognito feature.