Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.1%. Google Android: 1.9%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. For example: Newsletters may have more consumer-oriented inboxes.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Google Android: 1.7%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Yahoo Mail: 2.6%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Yahoo Mail: 2.8%. Google Android: 2.3%. Samsung Mail: 0.6%. Windows Live Mail: 0.1%. Gmail: 33.7%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Apple Mail: 2.2%.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.3%. Google Android: 1.6%.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

SendGrid

FEBRUARY 3, 2022

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens. The post What is the Impact of Google Prefetching Opens?

Privacy Protection 76

Privacy Protection Google Privacy Trends 76

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.4%. Apple: 57.2%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Yahoo Mail: 2.5%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Yahoo Mail: 3.4%. Samsung Mail: 0.3%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Privacy Protection 119

Privacy Protection Paid Search Agency Advertising Agencies Work Management 119

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Apple iPhone (iOS Mail): 38.6%. Apple Mail (macOS Mail): 9.9%.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. Less data or less depth?

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Comes from a Google IP address. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. A big, big hug to all those email marketers out there working on custom spreadsheets in Excel and Google—you’re getting it done and doing the dirty work.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

JANUARY 26, 2022

Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. It’s also becoming clearer that marketing teams need to come up with fresh ideas in their strategies and be first to act, instead of waiting around while major players like Google keep changing the field of play.

Privacy Protection 90

Privacy Protection Marketing Proposals API Privacy 90

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Liveintent

DECEMBER 21, 2021

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Third-party cookie deprecation. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Liveintent

FEBRUARY 28, 2023

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Heinz Marketing

JUNE 27, 2022

Google is close behind, working on their own version of cross-application tracking transparency for Android users. In January 2020, Google announced that they’ll deprecate third-party cookies over the next two years (now delayed until the end of 2022)—and Apple and Firefox have already taken this step.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. We know that’s coming in 2023 for Google, but [as for] Safari, they’ve had the ability to shut down tracking on that browser for quite some time. With a few months behind us, how did it really affect email marketing?

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

DECEMBER 7, 2022

Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. Apple has started supporting BIMI with the release of iOS 16 and macOS Ventura.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow. Read more here.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. We’re constantly finding new ways to better communicate with our customers.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Martech

OCTOBER 28, 2021

“The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

Facebook 98

Facebook Planning Marketing Budget Creation Marketing Budget 98

Navigate the Channel

JANUARY 3, 2024

percent and Google Android at 2.3 RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? This clearly shows the importance of creating mobile-friendly emails, and it’s something that leading e-commerce brands are doing,” according to marketing automation platform Drip.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

MARCH 15, 2024

In turn, customers want to interact with companies that know who they are and what they want, respect their privacy , and can deliver consistently great experiences with the least friction possible. The loss of third-party cookies isn’t the first change that marketers have contended with, but it may be one of the most impactful.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. The horror! The sky is not falling!

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do?

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

BenchmarkONE

NOVEMBER 3, 2021

Businesses and consumers alike have learned that you do not need to attend live marketing events at overcrowded expo centers to connect, hold in-person meetings to close deals and earn consumer confidence, or even snail-mail out your marketing tools and information. Consumer Privacy Protections Will Hold the Spotlight .

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Remember that Google Analytics uses landing page sessions to calculate conversions. Those metrics all have their uses, mainly as trend indicators.

Budget Programs 113

Budget Programs Long Tail Marketing Ad Frequency Click Rate 113