Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. The secret is the lack of competition. Cahill approaches his job with a reporter’s eye.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. I had a chance to attend the recent Web 2.0 and Twitter. This is old-media thinking.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 26, 2011

She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus. I tweeted about Dunkin’ Donuts’ great response,&# he said.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 16, 2012

“I would shut off e-mail if I wasn’t running Lotus Notes.” ” Like many core technologies, e-mail has been abused. The user interface is a Facebook/Google+-like internal social network. The news feed is the core experience with e-mail and calendar available through pop-up windows.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Link to the event page from your e-mail signature line. Create an e-mail newsletter with frequency of at least every other week. Google Documents supports simple forms at no charge. Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The mailing service provider launched an online forum to deflect some of the most common questions and tracked 40,000 visits in six weeks.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. If the problem affects just a few people, ask them to follow you, then send a direct message with an e-mail address or phone number to resolve the issue out of public view.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 28, 2011

If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Have you received an e-mail stating that “Greater emphasis and guidance was placed on ensuring…&# when it could have said, “We stressed…? Remove Unnecessary Words.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50