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Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Martech

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

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How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. You may be asking, “how to get my business on Google Maps?” Claim Your Google Listing.

Google 360
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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Their greatest similarity is that both [.]. Apples to oranges, right? But they are also very similar.

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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business via @sejournal, @martinibuster

Search Engine Journal

Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising The post Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business appeared first on Search Engine Journal.

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How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

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Have Google and Yahoo found email marketers’ Achilles heel?

illumin

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

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How Home Services Companies Grow Sales With Direct Mail

MindFire

Is direct mail dead? The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. Think again. Gave Tom’s cooling, plumbing, and heating business their busiest month ever.