Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? However, for more competitive keywords, you should opt for less competitive long-tail phrases. Explore Social Media.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. Live chat software can boost your lead generation efforts significantly. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Brightedge

JANUARY 25, 2024

These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software. This score is a weighted average of various metrics that measure site accessibility, speed, and user experience quality.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. Sometimes, less can be more.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Marketri

FEBRUARY 22, 2024

They’re not “Googling” as much, and that trend is expected to continue. If your marketing program relies on PPC advertising through Google, you’ll face a double whammy.) The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

chiefmartech

JUNE 4, 2023

A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” ” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. There are 1.6

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. Here are a few key features that help the best software tools stand out from the rest: The Right Media Channels. This article looks to guide you toward an answer.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

SalesIntel

AUGUST 7, 2023

That is, marketers must optimize their content to a more natural tone and queries, and when comparing SEO software options like Ahrefs vs Semrush , businesses can gain fresh insights into working queries. To do this, you can leverage advanced SEO software that will let you get fresh insights into working queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200. Google Review Count: 11,200. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Blog Posts supporting long-tail keyword opportunities. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Adobe Experience Cloud Blog

MAY 22, 2017

Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase. Long-tail keywords—search queries that are four words are longer—are often used by searchers who are looking for answers to specific questions. The content can also be converted to PDF format for use in offline customer service interactions.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

BOP Design

NOVEMBER 3, 2021

You do want to have a good mix of specific long tail keywords and a bit more broad, top of funnel, search terms as well. For example, “Accounting Software” and “Accountant Software” are very similar terms and can be used interchangeably on a page. 5. Test out your research via Google Ads.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. I’ve illustrated it as an oscillating wave of expansion and contraction soaring upward on the back of a much larger wave of continuous software growth. Certainly the structure of the modern software industry helps explain the behavior we see in martech and other SaaS markets.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. Book a Consultation One such tweak is Google passage ranking, which Google announced in October 2020. There are lots of ways you might succeed in getting ahead in Google’s SERPs.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Whether running an online retailer or offering free online meeting services, visibility in Google search results is key. One such tweak is Google passage ranking, which Google announced in October 2020. Google passage rankings are a relatively modest change for all the hype, but it’s important to understand the ramifications.

Google 52

Google SERP De-duping Marketing Agencies 1 52

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Did they search long-tail, specific keywords?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

OCTOBER 22, 2020

We do have a reason to send an email to Google or to Amazon (AWS) or to Microsoft who sells to other businesses. If you have a product or service or a piece of software that integrates well with Salesforce or NetSuite or Microsoft Azure, Amazon(AWS), targeting with technographics is incredibly valuable and makes your message more relevant.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Contently

MARCH 1, 2022

And they’ve been around since long before the Internet. Last month Google processed its five-billionth takedown request from copyright holders. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. Copy-paste ad infinitum.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. No more having to glue together exports from free or paid softwares and toolbar extensions! Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

Sales Engine

SEPTEMBER 18, 2015

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

EMagine B2B Blog

MAY 21, 2018

It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in the not so distant future, communicating with your technology has become the new norm. For instance, the difference between a typed query “the cloud definition” vs. “Hey Google, what is the cloud?”.

Long Tail Marketing 48

Long Tail Marketing Marketing & Strategy Keywords Lead Scoring 48

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. Domain authority is not a new concept, it’s been a staple of good SEO for a long time. What’s wrong with SEO? Conclusion.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

SEPTEMBER 4, 2019

For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. Not all technology companies can have the widespread reach of Apple or Google. Accounting”. Marketing”. Construction”. Geographic Targeting. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Unbounce

FEBRUARY 7, 2019

The goal is to attract warm leads from search engines like Google to your page and convert them into customers. In an ideal world, all your landing pages would rank well for their targeted keywords in Google and convert people like crazy. evidence people stay on the page for a long time. But that’s not guaranteed to happen.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

ClearVoice

JULY 5, 2022

Keywords, by contrast, are the search terms you enter into a search engine like Google. Over time, Google’s semantic search capabilities also improved thanks to semantic search algorithms like Google Hummingbird. That’s not to say keyword targeting is completely obsolete, though.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Optinmonster

AUGUST 25, 2022

No software can understand your business and audience the way that you do. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush is a search engine marketing software with powerful functionality. Google Analytics.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75