Baidu Limits PPC Ad Space: What This Means for B2B Marketers
KoMarketing Associates
JUNE 1, 2016
Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes. From a long-term perspective, advertisers may consider not putting all their eggs into one basket.
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